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Our dream. Your reality. Dream Curl Cream (6 oz.) is the first ever silicone-free, plastic/PVP-free, dermatologist-tested and approved curl cream that will leave your curls poppin' and juicy for days. Our Curl Memory Technology will recover and enhance your natural curl pattern, yes even those stubborn curls! Our Plant Cellulose Technology gives curls maximum definition, superior performance, and a multi-day hold that is crunch and cast free.

RITUAL INCLUDES H.A.P.I. Shampoo (10 oz.): Hydrates and cleanses hair from root to tip. It removes build-up from styling products, sweat, and environmental toxins that clog hair pores and prevent moisture from reaching your strands.  Plant Power (9 oz.): This vegan, repair mask provides strength to strands and is formulated with our vegan protein complex to bind moisture, hydrate hair, and prevent breakage. Our vegan protein complex is much milder than traditional proteins, creating an effective treatment even for those with protein-sensitive and low porosity hair.   Dream Curl Cream (6 oz.): The first ever dermatologist-tested, non-toxic curl cream that will leave your curls poppin' and juicy for days using Curl Memory Technology.  Curl Elixir Spray (10 oz.): This spray is perfect for use between wash days to refresh and hydrate your scalp and to revive curls by hydrating curls and reducing frizz. Curl Elixir is not a spray mist. Made with ultra-hydrating aloe vera this formula sprays out into a stream to target roots and sections of your hair.    

SET INCLUDES Deluxe Sample Plant Power (2 oz.): Deeply hydrating treatment mask that strengthens and softens while restoring moisture-protein balance for the ultimate damage repair. Made with vegan, plant-based protein.   Deluxe Sample Dew Magic (2 oz.): A dynamic do-all for hair that hydrates, softens, strengthens, smooths, and protects all without weighing hair down.   Deluxe Sample H.A.P.I. Shampoo (2 oz.): Hydrates and cleanses hair from root to tip. It removes build-up from styling products, sweat, and environmental toxins that clog hair pores and prevent moisture from reaching your strands.   MADE FOR: Dermatologist tested for sensitive skin  Dry or damaged hair Relaxed or heat-straightened hair Color-treated hair  

RITUAL INCLUDES H.A.P.I. Shampoo (10 oz.): Removes dirt and build-up to leave your scalp refreshed without stripping your hair’s natural oils.  Untangled (10 oz.): Ultra-hydrating, antioxidant-rich conditioner that softens while adding slip for easy detangling.   Dew Magic (10 oz.): A dynamic do-all for hair that hydrates, softens, strengthens, smooths, and protects all without weighing hair down.   Lock & Seal (3 oz.): An anti-breakage blend of ingredients engineered to seal down damaged hair cuticles. It hydrates parched curls and dry ends and seals in moisture for ultimate curl protection.  Unsure if this product is right for you? Take our Wash Day Ritual quiz to get a custom recommendation.  MADE FOR: Dermatologist tested for sensitive scalps Low porosity hair Dry or damaged hair Relaxed or heat-straightened hair Color-treated hair

RITUAL INCLUDES H.A.P.I. Shampoo (10 oz.): Removes dirt and build-up to leave your scalp refreshed without stripping your hair’s natural oils.  Untangled (10 oz.): Ultra-hydrating, antioxidant-rich conditioner that softens while adding slip for easy detangling.   Curl Elixir (10 oz.): Deeply nourish hair and protect it from drying gels while increasing hair's vibrancy and strength over time.  Daily Elixir (3 oz.): A lightweight nutritive shield for your hair & scalp, Daily Elixir is formulated to rebalance and soothe the scalp while softening and protecting hair.  MADE FOR: Dermatologist tested for sensitive scalps All textures,  Low porosity hair Dry or damaged hair Relaxed or heat-straightened hair Color-treated hair

KIT INCLUDES Dream Curl Cream (6 oz.): The first ever dermatologist-tested, non-toxic curl cream that will leave your curls poppin' and juicy for days using Curl Memory Technology.  Microfiber Towel: This super soft microfiber towel was designed to gently absorb excess water without ruining your curls or next style. And it's oversized to fit all of your hair!  Felicia Leatherwood Detangler Brush: This brush works with any and all hair types! From curly to kinky curly, and straight to super thick or even synthetic hair, this brush will help your detangle days become easier.  MADE FOR:  All curl types Works wonders on stubborn curls and dead ends Multi-day hold and maximum curl definition Sensitive, dry, itchy scalps or anyone who wants to avoid build up

KIT INCLUDES H.A.P.I. Shampoo (10 oz.): Hydrates and cleanses hair from root to tip. It removes build-up from styling products, sweat, and environmental toxins that clog hair pores and prevent moisture from reaching your strands.   Plant Power (9 oz.): Deeply hydrating treatment mask that strengthens and softens while restoring moisture-protein balance for the ultimate damage repair. Made with vegan, plant-based protein.   Dew Magic (10 oz.): A dynamic do-all for hair that hydrates, softens, strengthens, smooths, and protects all without weighing hair down.   Lock & Seal (3 oz.): An anti-breakage blend of ingredients engineered to seal down damaged hair cuticles. It hydrates parched curls and dry ends and seals in moisture for ultimate curl protection.  MADE FOR: Dermatologist tested for sensitive skin  Dry or damaged hair Relaxed or heat-straightened hair Color-treated hair  

KIT INCLUDES Dream Curl Cream (6 oz.): The first ever dermatologist-tested, non-toxic curl cream that will leave your curls poppin' and juicy for days using Curl Memory Technology.  Curl Elixir Spray (10 oz.): This spray is perfect for use between wash days to refresh and hydrate your scalp and to revive curls by hydrating curls and reducing frizz. Curl Elixir is not a spray mist. Made with ultra-hydrating aloe vera this formula sprays out into a stream to target roots and sections of your hair.  MADE FOR:  All curl types Works wonders on stubborn curls and dead ends Multi-day hold and maximum curl definition Sensitive, dry, itchy scalps or anyone who wants to avoid build up

RITUAL INCLUDES H.A.P.I. Shampoo (10 oz.): Hydrates and cleanses hair from root to tip. It removes build-up from styling products, sweat, and environmental toxins that clog hair pores and prevent moisture from reaching your strands.  Untangled (10 oz.): Ultra-hydrating, antioxidant-rich conditioner that softens while adding slip for easy detangling.  Daily Elixir (3 oz.): A nutrient-filled scalp treatment that keeps your scalp fresh between wash days. Anti-inflammatory essential oils relieve and balance the scalp while helping to promote hair growth.  Dew Magic (10oz): A dynamic do-all for hair that hydrates, softens, strengthens, smooths, and protects all without weighing hair down  MADE FOR:  Dermatologist tested for sensitive scalps  Low porosity hair Dry or damaged hair Relaxed or heat-straightened hair Color-treated hair  

KIT INCLUDES H.A.P.I. Shampoo (10 oz.): Hydrates and cleanses hair from root to tip. It removes build-up from styling products, sweat, and environmental toxins that clog hair pores and prevent moisture from reaching your strands.   Untangled (10 oz.): Ultra-hydrating, antioxidant-rich conditioner that softens while adding slip for easy detangling.  MADE FOR: Dermatologist tested for sensitive scalps All textures Low porosity hair Dry or damaged hair Relaxed or heat-straightened hair Color-treated hair